Head of Brand & Creative
Kalispell, MT
Everest Search Partners is working with a client to provide candidates for their Head of Brand and Creative. This role is a direct hire/fulltime role onsite in Kalispell, MT.
Responsibilities:
Creative Direction & Campaign Development
- Lead the development of creative concepts, messaging frameworks, and storytelling approaches for marketing campaigns and initiatives.
- Translate strategic marketing objectives into compelling creative direction that supports campaign performance and brand strength.
- Facilitate creative ideation and concept development for campaigns, brand initiatives, and storytelling opportunities.
- Collaborate with the Strategic Marketing Manager to develop campaign briefs that align strategic objectives with creative direction.
- Provide creative leadership and direction throughout campaign development and production.
Messaging, Storytelling & Content Development
- Guide the development of brand voice, messaging frameworks, and storytelling approaches for marketing campaigns and initiatives.
- Develop campaign themes, taglines, scripts, and messaging structures that effectively communicate value to members and communities.
- Lead storytelling concepts for video, multimedia, and brand narrative content.
- Direct the development of scripts, storyboards, and narrative direction for video campaigns and storytelling initiatives in collaboration with production partners.
Creative Production & Vendor Leadership
- Direct and oversee creative execution through internal resources and external creative partners, including designers, agencies, video production teams, and other vendors.
- Provide clear creative direction, feedback, and quality control throughout the creative production process.
- Ensure creative assets meet established brand standards and effectively communicate campaign messaging.
- Scale creative production resources through vendor partnerships as needed to support campaign and organizational priorities.
Branch Brand Experience
- Own and maintain visual brand standards across branch environments and member-facing physical spaces.
- Guide branding elements within branches, including signage, environmental graphics, printed materials, and digital displays.
- Collaborate with internal teams and external partners to ensure brand consistency in new branch development, renovations, and branch marketing materials.
Product & Campaign Messaging Collaboration
- Partner with the Strategic Marketing Manager to translate product strategy and campaign objectives into compelling messaging and creative concepts.
- Collaborate on product storytelling and campaign messaging for lending, deposit, and digital banking initiatives.
- Ensure creative execution supports both strategic marketing goals and a consistent brand narrative.
Required Education and Experience
- Bachelor’s degree in marketing, communications, design, public relations, or related field.
- 5–8 years of professional experience in marketing, branding, creative direction, or related roles.
- Financial services or regulated industry experience helpful but not required.